Introduction to New Product Development - inspired by Six Sigma

Intermediate

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Introduction to New Product Development - inspired by Six Sigma

1. Introduction

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The reason for this course

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This lesson introduces the DfSS product development process

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In this video we take a look at all the benefits of the structured approach that DfSS brings

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A first look at what Six Sigma means

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Many people have heard of Lean but often less of Design. This video tells you what is different and what is shared.

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This lesson dives into the challenge we face to develop and launch a succesful new product

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You have reached the end of the first module! Here is a short summary of what was discussed.

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In this lesson you can test your learning by answering four questions.

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2. Define the opportunity

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In this lesson we will take a high level look at the Define phase

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In this video we will take a closer look at defining the annoying problem you will solve for your customer

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This video will demonstrate that documentation is everything

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A new product should be beneficial for the customer and the business. This lesson shows how to estimate the business impact early on.

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We take a look at how to write a good goal statement, and how to split this into objectives.

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We complete the project brief by describing what is in and out, and what risks could derail the project.

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This video will explain how to validate your brief with your stakeholders through a short interview.

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The secret to success: communicate, communicate and communicate.

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Congratulations, you have reached the end of the module on Define! Here is a short summary.

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This quiz gives you the opportunity to test your learning

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3. Measure the opportunity

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This lesson does exactly what the title suggests.

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This video introduces the Kano model of customer needs, with three distinct types.

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Now that we know the three types of customer needs, let's take a look at research methods to identify them.

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In case you want to interview a customer and identify delighters, here is how to do that.

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After collecting your customer insights, you will have to synthesize and document the results.

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The first part of the Measure phase is now complete: customer insights have been gathered and analyzed. Here is the summary.

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This quiz gives you the opportunity to test your learning.

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4. Establish requirements

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This lesson explains why you cannot jump straight into solution mode after having validated your customer problem.

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also know as CCR's. Here is how to identify them.

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Probably the longest word in this course. Pretty important as well as it is a large part of the house.

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The roof of the house is built on correlations.

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This video helps you analyze your current position in the competitive landscape.

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Now that we have built one house, why not build a few more?

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A video on the general use of scorecards which - you guessed it - keep score.

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This is the special scorecard used when developing a new product in Diversey.

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How to incorporate the business needs into your scorecard

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Congratulations, you finished the Measure phase! This is a summary of how to go from customer insight to design criteria.

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This quiz enables you to test your learning.

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5. Explore concepts

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The Explore phase is all about finding good solutions that will solve the customer problem.

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This is where we start the creative journey towards solutions: with an analysis of functions the solution must perform...

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The best creativity sessions have rules - here they are.

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You brainstormed functions, now you will think of ideas for those functions.

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Finally! The video where we get to come up with full solutions to our problem.

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A brief detour from our development path. This video introduces you to a tool that helps you make decisions, and set priorities.

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Back on track: time to select the best concept solution.

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Even the best concepts can be further optimized. Here is how.

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Time to market test if your concept solution delivers the value you anticipated. Oh, and to test if you are targetting the right customer!

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Once your concept solution has proven itself in the market, it is time to sharpen the business case. This video explains how.

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Well done, you have a market tested concept solution! Here is the summary of how we did that.

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This quiz enables you to test your learning in this module.

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6. Explore risk management

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This lesson does exactly what the title suggests: it introduces you to risk management!

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Which stands for Failure Mode and Effects Analysis: THE risk management tool.

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The only good risk management is proactively mitigating risks. Bring that RPN number down!

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Yes there are several types. Here are the four most important ones.

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Congratulations, you have reached the end of Explore! Here is the summary of this risk management module.

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This quiz enables you to test your learning.

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7. Characterizing data

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Develop is an extensive and complex phase with many tasks. Here is an overview.

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This lesson introduces you to the only two types of data you should know.

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This video answers the question if there is anything normal about a normal distribution?

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Now you know more about distributions, we will take another look at sigma as a quality level.

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Measuring data should be easy, right? Well, not exactly.

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Well, not always anyway. Sometimes accurate is precise though. Watch this video to know when.

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You might need the other R&R after this module. This R&R is another set of measurement mistakes you can make.

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You did it. You are well on your way to becoming a data expert. Here is the summary on gathering and analyzing data.

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This quiz enables you to test your learning.

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8 Design through experimentation

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This lesson answers the question why you need experimentation (and you do).

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There are different ways in which to do an experiment - although there is a best way.

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A very powerful but often underrated way to do an experiment. This lesson introduces the DoE.

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This lesson shows you how to set up experiments even if you have many factors that influence the outcome.

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At the end of this video you will be able to read the output of a Design of Experiments: even if you are not in a technical function.

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A DoE for design, a DoE for manufacturing, and a DoE for marketing. It is all covered in this video.

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Congratulations, you finished the module on experimental design. You can now talk in detail to any designer, and set up a marketing or manufacturing experiment. Here is the summary.

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This quiz enables you to test your learning for this module.

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9. Start with the end in mind!

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DfX explained...

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A unique opportunity to improve your product portfolio on sustainability.

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Start early also on manufacturing, and save cost and time.

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Two DfX designs to go, and one bonus.

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A dead giveaway in the title what the bonus DfX is. Still very important to consider though.

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This summarizes the module, and brings you to the end of the Develop phase.

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This quiz enables you to test your learning for this module.

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10. Preparing for launch.

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Does this need any further comment?

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This video shows you how to determine if a process is stable.

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Once you have shown your process is stable, it is time to see if it delivers the right quality.

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There is a common metric in manufacturing to measure quality: this video shows which one.

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Everything changes over time, and production processes are no exception. This video tells you by how much the process drifts.

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Production is not the only process that needs validation. Here are the others.

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Lean Six Sigma optimizes existing processes. In case you want to do this for your new product launch processes, here is the tools.

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You are very close to a successful market introduction: be disciplined, and prepare well.

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Party! You have reached the end of Implement, and almost the end of this course! Here is a short summary of this module.

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This quiz enables you to test your learning for this module.

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11. Summary and end quiz

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This is an overall summary of this course.

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This quiz has 14 questions to test your learning after finishing all the lessons. A score of 8 or higher means you pass the quiz, and complete the course. Good luck!

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About the teacher

Robert Uhlhorn

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